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They say that “beauty is in the eye of the beholder.”

SO BEHOLD THIS.

Hello everyone.
I’m Johnny.

From the first moment my grandfather placed a Sony Cybershot in my hands at age 13, I knew the magic of capturing life's most profound and intimate moments was meant for me. Now, after 25 years behind the lens, what began as a childhood hobby has become everything to me.

My mission and commitment to you as your photographer is to apply my skill, creative mind, and decades of experience to your important occasion so you have wonderful, exciting, tangible memories to recall many years from now, as opposed to just looking at pretty pictures; your real, genuine love on display.

I’ve worked for years to become proficient across a wide range of photographic and editing styles, in order to better serve the needs and preferences of every couple I have the pleasure to work with.

I know firsthand how challenging wedding planning can be, so I aim to keep my end smooth, fun, and affordable - while keeping your unique vision at the forefront.

Hopefully by now you’re intrigued. I should mention that laughter and joking while I work is an absolute must, because when everyone’s comfortable and at ease, I do my best work.

You might also wonder about my logo at the top,
the Ghost.

To represent my body of work, I wanted something that encapsulated the experience my couples have when they have me shoot their wedding. The concept of using a ghost for that was born from a text that a bride sent me after seeing her final wedding album.

”Every time I turned around and didn’t see you, I felt like you were missing a good photo, but somehow you got EVERY MOMENT and so many that I wasn’t even aware were happening. You were like a ghost - but not in a bad way!! You were just everywhere.”

More couples began to say similar things, and I realized how much fun I was having - how much I loved it. How lucky I am to work alongside love, and to create art that sparks fond memories - to capture joy. This is without a doubt the dopest job of all time. And I love it.

”You were just everywhere” is the kind of praise that I aspire to be worthy of.

Prepare to meet the most hilarious photographer you’ve never heard of.
(I’m going to add a photo of myself soon, I don’t have any good ones right now - how ironic.).

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Holyoke, Massachusetts is my home, but I'm happy to travel anywhere to take your picture.
Add me on Instagram to stay up to date on all my shenanigans:
@sobeholdthis
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I am honored to have had my photography featured in the following publications:

libromusica.com | the republican | westfield evening news

associated press | libromusica.com | hiphopdx.com

strangefamousrecords.com | edinburghfestival.co.uk

theguardian.com | bbc.co.uk | masslive.com

vocalzone.com | bearworldmagazine.com | thewitzard.com

do512.com | digboston.com | space538.org

newhellfireclub.co.uk | westcoasthiphop.com | recordsonrepeat.com

thehardtimes.net